[color=rgba(0, 0, 0, 0.8)]Allen非常认同海尔CEO张瑞敏讲过的一句话：“没有成功的企业，只有时代的企业”。 [color=rgba(0, 0, 0, 0.8)]市场经济本质上是一个巨大的漏斗，它会把那些落后于市场、缺乏核心竞争力的公司慢慢地筛出来，然后淘汰掉。在充分市场竞争的商业世界里，所有你能看得到的活着的公司（幸存者），无一例外都是顺应了时代的潮流，适应了市场的需要从而“优胜劣汰”活下来的。 [color=rgba(0, 0, 0, 0.8)]混迹互联网圈的同学都知道，雷军同志在创立小米的初期曾经大肆地宣扬过“顺势而为”的重要性，但概念之外雷布斯却点到即止，没有细化讲透什么是“顺势而为”。 [color=rgba(0, 0, 0, 0.8)]本质上来讲“顺势而为”是指创业者顺应时代的变化，从消费者沟通、商业模式、文化与组织结构、底层技术四个方面去着力，打造出能适应当前市场变化的商业体。 [color=rgba(0, 0, 0, 0.8)]当然，上面概念性的话都是比较抽象的，下面我们一个一个展开来讲。 [color=rgba(0, 0, 0, 0.8)]用大白话来讲，消费者沟通就是市场、运营、品牌等一系列与消费者进行接触、沟通的“前端”工作。从本质上来讲，所有的消费者沟通最终都指向两个“核心价值点”。
[color=rgba(0, 0, 0, 0.8)]这两个“核心价值点”的最终都是为销售额服务的（现在的、未来的）——因为所有的消费者沟通工作，归根到底都是服务于公司业务的。 [color=rgba(0, 0, 0, 0.8)]历史是浩浩荡荡地不断向前推进的，当旧的时代开始倒塌新时代将要来临的时候，这时候传播的媒介、与消费者进行沟通的方式、语境都会发生翻天覆地的变化，这些时候往往是新品牌、新企业的机会窗口。 [color=rgba(0, 0, 0, 0.8)]很多人连商业模式这个概念都没理解透，且不谈新商业模式，其实讲折了所有的商业模式关乎的无非是成本与效率这两个核心点。 [color=rgba(0, 0, 0, 0.8)]而所谓的新商业模式则是指在产业周期发生变化的时候，创业者通过新变量因素找到一种更先进的、可以有效地降低用户或企业成本与效率的路径，从而重塑整个行业的产业形态。 [color=rgba(0, 0, 0, 0.8)]羊毛出在牛身上猪买单，其实就是用来形容商业模式变革的一个经典比喻。——这句话背后，本质上讲的是运营成本转嫁! |
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