| 北京时间1月23日，曲奇品牌AKOKO宣布于近日完成5000万元人民币A轮融资，愉悦资本领投，高榕资本跟投，以太致远担任独家财务顾问。本轮融资将用于供应链升级、品牌推广、品类研发与团队扩充。 2017年8月，AKOKO曾获得老鹰基金和杭州老鹰基金的天使轮融资。 2016年夏，AKOKO创立于杭州，主营自主研发的曲奇。AKOKO曲奇不加防腐剂、赏味期短、不添加和使用泡打粉，并采用多种视觉和包装风格。AKOKO通过KOL、朋友圈、电商平台进行推广，60多个粉丝矩阵、超过100万的微信公众号分销AKOKO曲奇，并发展老用户建立高粘性微商体系。根据AKOKO提供的数据，其产品当月复购率16%，半年复购率达60%。 AKOKO创始人阿柯表示，“在未来的1-2年内，AKOKO会聚焦曲奇饼干类目，垂直深挖、更新迭代，开发酥曲奇、硬曲奇、软曲奇，建立全品类矩阵，不断输出‘让用户尖叫’、更加安全健康的曲奇产品。在品类渗透与人群覆盖足够理想时，适时横向延展品类，开发其他烘焙产品。诸如曲奇巧克力、曲奇月饼、喜饼、慕斯、千层等。在产品序列层面，AKOKO还会研发代早餐系列、下午茶系列、伴手礼系列，为消费者提供更多选择。 愉悦资本创始及执行合伙人刘二海表示，“创新消费是愉悦资本长期看好、深度耕耘的投资根据地，尤其是互联网技术不仅大大提升了效率，更助推产生了一系列创新的产品和服务。AKOKO团队在短短一年多时间，从无到有做出了一个广受欢迎的品牌，在产品口碑、品牌心智等各个方面都表现出色。” |
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